RESOURCES
Looking for knowledge and inspiration? You’re in the right place! Wheelhouse resources are like having a good friend in the industry who knows their sh*t. We lean into experts to give us the advice they wish they knew years ago, helping YOU level up.
Music, Marketing & Merch: Christine Geronimo Explores it all
“It may be nice to always agree on things, but your product will ultimately suffer because you leave out people whose experiences are different than yours.”
Joanne Marracci Crafts Color, Sparkle & Spreadsheets
“My late father always told me, ‘Do what you say you are going to do.’ I use that ethic in my work and my life and it has never let down.”
Spokane’s Jáız Boyd Threads Collaboration and Creativity
“I really see myself as a storyteller. I’m always reading people and I pull a lot from my senses, really everything is telling a story.”
Jon Olney Shellenberger Makes History You Can Wear
The artist behind Nativeanthro.com mixes Yakama legends and popular culture into one-of-a-kind designs for art and accessories that look amazing—and help teach about history.
Community-Minded and Style-Conscious Umi Wagoner and Perris Wright are Supplying the Demand
Learn how Umi Wagoner and Perris Wright, co-founders of the streetwear company eTc Tacoma, focus on community to help make their business thrive.

